12pm - 1pm

How to Build Schedule Blocks

C. Doe

2016 Mobile Ad Summit
Tuesday
, 
May
 
09
 at 
6:00pm
 
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Full Name

Company & Title

Description of person representing this event or brand. 

David Doe

Designer - Redshoe

CEO Barkbook

R. Harrison

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

CEO Barkbook

Full Name

Company & Title

Description of person representing this event or brand. 

David Doe

Designer - Redshoe

R. Harrison

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

R. Harrison

CEO Barkbook

David Doe

Designer - Redshoe

David Doe

Designer - Redshoe

CX in the Age of Innovation:

The Convergence of Digital & Physical

Tuesday
, 
May
 
09
 at 
6:00pm
 
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Digital and physical are converging in today's CX landscape.

Customer experience (CX) is a top priority for businesses worldwide and more critical than ever. More than 50 percent of organizations will redirect their investments to CX innovations by 2018, according to Gartner. Considering that an estimated $1.6 trillion is lost as a result of poor service, no company is exempt from offering an exceptional customer journey.


While digital customer engagement is part of the new world order, physical engagement - old-school face-to-face interactions - remain highly relevant as well. Even in this tech-centric age, Accenture research finds that human interaction remains a vital component of customer satisfaction. However, it can be argued that innovations like live video chat, facilitating a real-time connection between a brand and a customer, represent physical engagement - and this is where the lines blur. Is the convergence of the physical and digital worlds the endgame in innovative engagement and CX?

Join us as we explore today's changing CX landscape - a world where excellent customer experience is driven by a company’s ability to engage with its customers, both online and off, to create an emotional connection between the customer and brand. How are forward-thinking businesses leveraging innovation to drive CX? Is direct physical interaction a thing of the past or do consumers prefer dealing with human beings? What challenges are presented as a result of the new world order? We will dive into these questions and more at our next B2B IT Forum on May 9, 2017, at the Microsoft New England Research and Development Center in Cambridge, MA. Complimentary hors d'oeuvres and beverages will be served.

Guest Moderator

Colin Hynes

Partner, UX Strategy and Research - ZeroDegrees Inc

(Formerly RueLaLa, Staples, Fidelity)

Guest Moderator

Kelly O'Brien

technology reporter, Boston Business Journal

Guest Moderator

Kelly O'Brien

technology reporter, Boston Business Journal

 

Guest Moderator

R. Harrison

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!


Guest Moderator

K O'Brien

Designer - Redshoe

Panelists and Guest Moderator TBA...

Panelists

Adrian Sosa

SVP Analytics, the Americas - Symphony EYC

(Formerly BJS, CVS)

Melanie Seaborn

SVP, Global Product Innovation - C SPACE

(Formerly Arnold Worldwide)

Gary Ambrosino

CEO - TimeTrade

Ben Carcio

CEO - Promoboxx

Priya Iyer

CEO - Vee24

Panelists

Adrian Sosa

SVP Analytics, the Americas - Symphony EYC

Melanie Seaborn

SVP, Global Product Innovation - C SPACE

Gary Ambrosino

CEO - TimeTrade

Ben Carcio

CEO - Promoboxx

Priya Iyer

CEO - Vee24

Speaker Block #2

R. Harrison

CEO Barkbook

R. Harrison

CEO Barkbook

R. Harrison

CEO Barkbook

Speaker Block #3

R. Harrison

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

R. Harrison

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Panelists

Danny Klein

Senior Manager, New Business Incubation, VERIZON

Danny leads and manages all Verizon's AR/VR projects within its new business and innovation team. 

John Werner

VP of Strategic Partnerships, META

John strives to exceed expectations of what AR​ can be – and do – where AR becomes a healthy, vital extension of who we are and creates deeper understanding, freer expression, and optimal productivity. John was formerly with MIT Media Lab. TED speaker, Harvard Loeb Fellow, and Ironman.

Mike Festa

Director of Wayfair Next, WAYFAIR

Founder and Director of Wayfair Next to build shopping experiences for the future by using 3D rendering, AR and VR experiences. 

Michael Campbell

Executive VP, Vuforia Studio, PTC

Responsible for PTC's strategy to use IoT tech platform to acheive greater insight into smart, connected products.

Ross Finman

Co-founder and CEO, AR Spirit

Entrepreneur with over a decade of experience at the intersection of the digital and physical worlds through Augmented Reality and Robotics.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The B2B IT Forum will take place at the Microsoft NERD Center at 1 Memorial Drive Floor 1, Cambridge MA. Easily accessible by the Red Line, Uber/Lyft, or Hubway, and parking garage available.

Ascent Venture Partners

Ascent Venture Partners is an early stage B2B technology investor based in Boston. We typically invest $2 to 5 million. 


We have a firm-wide commitment to backing companies that have courageous ideas about how technology can transform business and create market-leading companies along the way. Our partners, funds and extensive network, are dedicated entirely to supporting companies in the B2B tech arena, and helping them innovate to their greatest potential.

The B2B IT Forum


The B2B IT Forum

 

The B2B IT Forum is a series of Boston events focused on emerging trends and companies in business IT. Hosted by Ascent Venture Partners, the B2B IT Forum is for innovators and entrepreneurs who seek a lively and well-informed discussion about the new frontier of enterprise technology. Each forum focuses on a specific area of enterprise IT, with panels and presentations from industry leaders and startups.

 

Past B2B IT Forums:

Next-Gen Enterprise Tech:
How AR & VR are Pushing New Boundaries

Machine Learning: How AI is Invading the Enterprise

The Paradigm of Security: Turning Cyber Threat into Opportunity 


 

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